Bine began with a simple idea:
Buy — purchase something yourself.
Bine — ask someone to find and buy it for you.
BineBee — the person who lends that helping hand.
Since 2012, NZMade.com Ltd, the company behind Bine, has worked to bring New Zealand products and services to more people. In 2020, we began helping overseas customers buy directly from New Zealand and receive their purchases by post.
More than 5,000 shopping requests later, what stays with us most is the trust people placed in us — and the heartfelt messages they sent when a little help from far away made a difference.
In 2023, we began developing Bine.com as a global personal shoppers network, built around that same idea. If someone in New Zealand could help a customer across the ocean, why couldn’t people help one another between other countries, between towns, or between neighbourhoods?
To our BineBees
Every day, people find ways to bring a little more home. Some drive passengers or take an extra shift. Others know their local shops, compare prices carefully, and make every dollar count.
We see value in that knowledge and care.
For the mothers, fathers and everyday shoppers already shopping for their families, one trip could help another household too. Picking up someone else’s list could help share the cost of your journey and earn a little extra for the people waiting at home.
While you shop for the people you love, you can lend a hand to someone else — and bring a little more home to yours.
We call these personal shoppers BineBees. Like little bees moving from bush to bush, each makes a small journey, carries something useful, and contributes through their own effort.
That is the spirit behind Bine: people using what they know, and where they already go, to help one another.
To everyone making one more stop in a busy day. To everyone shopping with care for someone they may never meet. To everyone working quietly to ease the worry at home.
To BineBees. This is for you.
Founder, Bine